“Artellix provided design services for temporary wayfinding signage at BMO Field in support of the FIFA World Cup 2026 events held at the stadium. This was a unique and challenging project that required a lot of flexibility, creative solutions, and attention to detail. Artellix was always on track with the design schedule and was excellent at implementing comments from the client along the way. I was particularly impressed with their field reviews during the installation phase. From start to finish Artellix was an incredible partner on this project and I would work with them again on any future projects.”

Carrie McKinnon, Director, CAA ICON

I built Artellix to be the kind of partner I always wanted to work with: direct, experienced, and entirely invested in the outcome. 

I launched Artellix to deliver dedicated, senior-led expertise on every single project. Having been in the industry for more than 25 years, I’ve seen traditional firms shift critical work to junior teams post-pitch, while generalist studios only touch wayfinding strategy at a surface level.

Wayfinding is far more than decorative graphics. It is a precise discipline at the intersection of spatial planning, human perception, behavioral psychology, accessibility best practice, and compliance standards.

Our experience spans new construction, complex retrofits, building renovations, and major redevelopments. We plan intuitive user journeys long before ground is broken. We also resolve navigation challenges within fully operational facilities where precision matters most. We excel at diagnosing spatial bottlenecks, analyzing wayfinding gaps, untangling legacy signage systems, and seamlessly integrating intuitive solutions into active environments without disrupting daily operations.

Reach out to discuss how Artellix can support your project!

Cynthia Damar-Schnobb 
—Founder and CEO

Artellix Cynthia Damar-Schnobb

Leadership & Track Record

  • Cynthia Damar-Schnobb is a wayfinding strategist and an experiential graphic design consultant with over 25 years of experience creating award-winning wayfinding, place-branding, and donor recognition programs. Driven by a passion for creating environments that reflect and support the people who use them, Cynthia designs programs that are both beautiful and highly functional. Clients value Cynthia's down-to-earth, collaborative nature, her attention to detail, and her responsive, hands-on approach.

    Cynthia specializes in designing programs for complex environments, including academic campuses, cultural institutions, workplaces, mixed-use developments, airports, and healthcare facilities. Across all of her projects, Cynthia is deeply committed to creating spaces that are inclusive of diverse communities and accessible to people of all abilities.

    Cynthia has recently developed wayfinding programs for North York General Hospital, Questrade's Toronto office, Waterloo Regional Health Network, and the University of Toronto's Robarts Library. Some notable projects led by Cynthia prior to founding Artellix include University Health Network, Calgary Central Library, Memphis International Airport, Cortellucci Vaughan Hospital, Hennick Bridgepoint Hospital, Toronto Reference Library Revitalization, and Ontario Tech University.

    A leader in her discipline, Cynthia serves as a Co-Chair of the Professional Advisory Council for the Bachelor of Experiential Design program at Sheridan College. She has also served as President of the Association of Chartered Industrial Designers of Ontario (ACIDO), Board Member at the Association of Canadian Industrial Designers (ACID), and Chapter Chair for the Society for Experiential Graphic Design (SEGD), for which she received the 2019 SEGD Global Achievement Award in recognition of her outstanding volunteer efforts and significant contributions to the organization’s growth, strength, and excellence.

    Cynthia's influence expanded as an international jury member for the Society for Experiential Graphic Design (2019), and for the Grands Prix du Design (2025, 2026), as featured in INT Architecture & Design magazine. Cynthia holds a Bachelor of Industrial Design from Carleton University.

  • List of Projects

  • List of Projects

  • List of Projects